GURU, a leading name in the organic energy drink space, has become a staple among athletes and active lifestyle communities. To amplify its connection with high-performance individuals, S-1 crafted a dynamic 1-minute social advert spotlighting diverse athletes integrating GURU into their routines. The campaign blended kinetic visuals with natural environments to align with GURU’s brand values of clean energy and movement. The final piece elevated GURU’s presence across digital platforms, reinforcing its identity as the go-to fuel for modern athleticism.