Cybertruck x Justin Tse
Creative, Production
01 - S-1 - 2024
As part of a high-production YouTube feature for Justin Tse’s channel, S-1 crafted a cinematic visual experience around the Tesla Cybertruck. The content blended lifestyle, architecture, and automotive aesthetics—positioning the Cybertruck not just as a vehicle, but as a design object fit for a futuristic lifestyle. The final edit elevated the narrative and aesthetic quality of the video, showcasing S-1’s ability to bring cinematic production value into digital-first content.
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Aeir
Hero Film, Creative
02 - S-1 - 2025
S-1 reimagined AEIR as a cinematic memory—blurring scent, emotion, and identity. Shot in surreal, intimate spaces, the film captures the invisible: how fragrance lingers like a ghost, how memory speaks through skin. With abstract visuals and poetic voiceover, the spot positions AEIR as more than a perfume—it's a feeling remembered.
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TALGH®
Hero Film, Creative
03 - S-1 - 2025
S-1 created Return To You for TALGH—a deodorant campaign told in reverse. The film rewinds through a day, a ritual, a life—undoing layers of modern living to reveal something older, purer, essential. Set in raw, natural textures—stone, tallow, skin—the piece reframes deodorant as a daily act of reconnection. More than hygiene, it’s a return to presence. To ancestry. To self. Minimal, grounded, and elemental—this is primal care, reimagined.
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Sony
Hero Film, Creative
04 - S-1 - 2023
This spec commercial repositions Sony’s headphones as design-forward instruments of isolation, precision, and mood. S-1 created a moody, texture-rich visual campaign that treated the headphones as objects of both utility and art—integrating abstract soundscapes, minimalist studio lighting, and tactile close-ups. The piece demonstrates S-1’s ability to elevate everyday tech products through cinematic language and premium art direction.
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Toyota
Hero Film, Creative
05 - S-1 - 2023
As a cinematic spec project, S-1 set out to reimagine the Toyota Supra through the lens of performance, precision, and cultural cachet. Shot across dynamic landscapes and urban backdrops, the production emphasized the Supra’s iconic design and raw power using stylized motion, aggressive camera work, and curated sound design. The result is a high-impact automotive spot built to showcase S-1’s capabilities in brand-driven, aspirational car storytelling.
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Field Notes
Creative, Production
06 - S-1 - 2024
Demo Film
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At S-1, we’re not just a studio — we’re an engine for transformation. We partner with ambitious founders and brands to build the future of visual communication through strategy, design, and technology.